Tuesday, June 12, 2012

The Trek Story Book - Page 3

The finish line is just the beginning.

We race to make bikes better.

Racing makes us pay attention to the little things. When the
difference between winning and losing is millimetres and
micrograms, tiny details become huge. We race to find the
small steps to big wins and big improvements.

Great athletes ride Trek, and every bike we make, for road,
mountain, or town, is better because of it.