Wednesday, May 22, 2013

The Streets of ? Coming to a street near you?

Crazy!! I hope it never gets anywhere near as bad in the Sunshine State.


3-Way Street from ronconcocacola on Vimeo.
By summer 2010, the expansion of bike lanes in NYC exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks.

By focusing on one intersection as a case study, my video aims to show our interconnection and shared role in improving the safety and usability of our streets.

The video is part of a larger campaign I created called '3-Way Street'. Please see blog.ronconcocacola.com for more details.

Music: Peter Gunn Theme by Art of Noise, available on iTunes